Guide to Shopping for Men’s Watches in Perth City

From top-of-the line luxury brands to smartwatches, sports and active-friendly designs- there’s a style and brand for every man about town.

Our journey starts in one of Australia’s most prestigious highstreets, King Street, Perth City.

Watches of Switzerland

Watches of Switzerland 1

I began my Perth watch odyssey at Watches of Switzerland on 38 King Street.

At Watches of Switzerland, you’ll experience one of Perth’s most comprehensive collections – some of the best-known and most aspirational brands found anywhere.

This is the most dedicated, high-end store in Perth; top of the list for any gentleman remotely interested in purchasing a watch, or at least window shopping.

Watches of Switzerland 2

The store is home to brands like Rolex, Breitling, Cartier and Tag Heue. Watches of Switzerland is also Perth’s exclusive dealer for Panerai, IWC, Hublot and Jaeger-LeCoultre.

The sales staff are extremely friendly, helpful and beautifully presented. This is a popular destination for tourists and discerning locals alike, with many customers hailing from overseas destinations.

Hardy Brothers

Zenith 1

The Australian owned Hardy Brothers store stands proudly on King Street, right up there with their more international competitors. The Hardy Brothers staff were really relaxed, professional and extremely happy to chat.

The store is about to undergo a major renovation. A new storey will be completed in 2016, with the top level home to a large floor space primarily dedicated to Omega. I was also told negotiations were underway in Switzerland (at Basel World no-less) to bring more brands onboard as the Australian operation makes an aggressive play in the Perth marketplace.

Brands in-shop include Baume & Mercier, Buben & Zorweg, Breitling, Bell & Ross, Ebel, Longiness, Oris, Omega and Zenith.

I arrogantly asked to see the most expensive watch in store and I was not disappointed.

In fact, I may have found the last of a very special edition Zenith watch.

Valued at over A$70,000, the Pilot Type 20 Tourbillon Tribute was made specifically to tantalize rare watch aficionados in Australia. The piece is dedicated to the great Charles Kingsford Smith, containing 48mm of titanium and a rose gold case, featuring the Southern Cross, Federation star and a tourbillion (used to counter the affect of gravity on the accuracy of the watch).

What a beautiful, rare and remarkable site it was.

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